First AT&T Park, Now Steeelcase Wind Farm (Almost)
Claudia Deutsch, in today’s New York Times , reports on the Steelcase decision to name a 10-megawatt wind farm after Peter Wege, son of Steelcase’s founder and “a prominent Michigan environmentalist”. With various mar/com folks weighing in, the article is really a consideration of why Steelcase didn’t go the distance.
“So many people care about the environment now that you really can get a lot more juice from naming a wind farm than from naming a stadium.” — Hank Stewart, vice president for strategic messaging, Green Team
“This is a new business model, and it could attract any brand that wants to be linked with sustainability. Imagine the G.M. wind farm, the Apple wind farm — it’s not unthinkable at all.” — dealmaker Ted Rose, president of business development, Renewable Choice Energy
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