We’re wondering when business as usual will end.
When the brackets are first established by geographic proximity, so teams cut down on their travel (as they do in other tournaments and in other NCAA divisions).
When each team will know its carbon footprint associated with tournament play and compensate for it.
When the NCAA and its sponsors will use their bully pulpit to help Americans realize the challenges and possibilities for winning the climate game.
Starting a process of reconciliation, Prime Minister Kevin Rudd apologised in parliament in the capital, Canberra, for the laws and polices that inflicted “profound grief, suffering and loss”. The Stolen Generations refer to young Aboriginal children who were taken from their parents in a policy of assimilation which lasted from the 19th Century to the late 1960s.
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Today GE upped its 2010 commitment to renewable energy to $6B.
GE had previously planned to invest $4 billion in renewable energy by then, but upped the goal due to the increasing cost of fossil fuels and support of greener energy, among other factors, according to Alex Urquhart, president and CEO of GE Energy Financial Services.
Its “Ecomagination” PR and advertising campaign has been budgeted at $90M.
Story in GreenBiz
Duke University’s Focus the Nation activities will culminate when the Blue Devil men host NC State in a game to be nationally televised on ESPN2.
The Cameron Crazies, the pep band and the Blue Devil mascot will be given green t-shirts emblazoned with the Green Devil and the slogan, “Bleed Blue. Live Green.” Attendees will be encouraged to sign the Duke Sustainability Pledge, recycle any waste they generate and use alternative transportation to come to the stadium. Duke will also be offsetting the carbon footprint of the game.
A cursory review of recently published public opinion polls:
- February, 2007. Fox News/Opinion Dynamics poll finds “fully 82 percent of Americans say they believe in global warming”.
- April, 2007. 49% believe global warming is having a serious impact now – up 14 points since 2001 according to CBS/New York Times poll.
- 76% believe gobal warming is apperent now and 69% want immediate action, according to the Center for American Progress
- April, 2007. 86% believe “global warming will be a serious porblem if nothing is done to reduce it in the future” according to aWashington Post/ABC News/Stanford University
- April, 2007. The New York Times reports that 90% of democrats, 80% of independents, and 60% of republicans believed that “immediate action was required to curb the warming of the atmosphere and deal with its effects on the global climate”.
- March, 2007. Yale research survey finds “Fully 83 percent of Americans now say global warming is a ’serious’ problem“.
“63 percent of Americans agree that the United States ‘is in as much danger from environmental hazards, such as air pollution and global warming, as it is from terrorists’“
- December, 2007. Globescan survey finds “65 percent of Americans believe climate change will directly threaten them and their families.”
“We have what is essentially a global consensus that it’s a problem, it’s real, and people are willing to make a change in their lifestyles and accept increased cost of energy,” says Steven Kull, director of worldpublicopinion.org.
Forbes determines value by computing on what the basketball programs contribute to (1) the university, (2) the athletic department, (3) the conference (4) the local communities (visitor spending).
- North Carolina, $26M, $16.9M in profits
- Kentucky, $24.9M, $15.4M in profits
- Louisville, $24.4M, $17.1M in profits
- Arizona, $22.7M, $13.2M in profits
- Duke, $22.6M, $$11.1M in profits
- Indiana, $19.4M, $13.5 in profits
- Illinois, $19.4M, $12.2M in profits
- Kansas, $16M, $8.3M in profits
- Wisconsin, $15.7M, $9.6M in profits
- Ohio State, $15.3M, 8.9M in profits.
So Manchester United has had the all storied players (Giggs, Scholes, Ronaldo, Solskjaer, Beckham), the storied ground (Old Trafford), and the storied trophy case (with the famous triple in 1999), and the storied coach (Sir Alex Ferguson).
But now, Manchester City, the oft-maligned cross-town rivals, have a 23 story windmill.
It generates enough electricity to power the equivalent of 1,250 homes and clearly makes City among the greenest franchises in the sports world.
Pete Bradshaw, Social Responsibility Manager for Manchester City Football Club said: “The wind turbine provides an exciting opportunity to help the Club and the city achieve significant carbon emission reductions. The wind turbine is a significant part of a range of energy efficiencies and recycling projects that the Club is involved in though its award-winning community and social responsibility projects.”
What’s more, City is currently in fourth place in the Premier League and have already won the first leg of the Manchester Derby. The lads are playing to win.
Bob Keefe, writing for the CoxNews Service, recaps the business world’s commitment to environmental sustainability. Why are they doing what they are doing? Profits.
Some highlights:
- Dell pledges to become “carbon neutral”.
- Coca Cola makes significant cutbacks in electricty and water usage, in its HQ anyway.
- WaMart pledges more solar power for stores and alternative fuels for fleet.